Brand portfolio
Trail Range supports brand identities tailored to distinct markets while connecting them through shared enterprise infrastructure.
Companion animal
Flagship consumer canine brand and dogcare ecosystem
The first flagship brand developed within the Trail Range model, spanning dogcare services, nutrition, treats, supplements, grooming and local retail.
Explore Trail MuttsFirstLight
Identity asset pending
Livestock
Endorsed neonatal livestock brand within the RangeStart family
The endorsed neonatal livestock brand within the RangeStart early-life nutrition family, beginning with the FirstLight IgG 24 concept.
Explore FirstLightWhat each brand carries
Counted from the catalog itself rather than declared here, so these figures cannot fall out of step with the records.
14records
5 products
Dog treats
4 products
Canine supplements & wellness
5 products
Dog food
11records
7 products
Working-dog nutrition · professional channel
4 products
Livestock early-life · FirstLight neonatal IgG
Lines and brands
They are not the same axis, and a product can sit in one without sitting in the other.
5 development lines
Each line defines a channel, a set of formats and the substantiation required before anything in it may be sold. Products are assigned to a line when the line owns their development.
2 brands
A brand is a market identity with its own audience and voice. Trail Mutts is a brand rather than a line, which is why its products carry no Trail Range line and draw on the companion-animal register instead of owning one.
